Cheers! Reading Buses are today celebrating a newly brewed beer called ‘The Number Seventeen’.
The beer, brewed by locally based Double-Barrelled Brewery, is the toast of Reading Buses popular purple 17 route.
Reading Buses hosted the brewery at the Great Knollys Street depot to help promote the new pale ale using a purple 17 bus as the backdrop.
Said Jake Osman, Reading Buses Marketing Manager: “Beer connoisseurs will find it a great taste and they can enjoy a can of ‘The Number Seventeen’ at the Double-Barrelled Brewery tap room before catching the purple 17 bus home – you drink, we drive.
“Our purple 17 has been running along the Wokingham Road to Tilehurst route for around 100 years, including its incarnation using trolley buses, and has become an iconic element of the town.
“So it is no surprise that Double-Barrelled have opted to use it for their latest offering, especially as the bus runs a short walk away from their taproom.
“The buses have evolved lots in that time, they now run on compressed natural gas (CNG) and have been at the forefront of convincing more people to choose public transport and try and keep the air clean in the town.
“We can honestly say that we are thrilled that a local brewery has recognised our most loved and well-used route by naming the beer after it.
“Who knows, maybe this will be the start of a Reading Buses network of beers from local breweries.”
Said Luci Clayton-Jones, Managing Director of Double-Barrelled Brewery: “We are so excited to share our new pale ale ‘The Number Seventeen’ with the people of Reading.
“We love being a local family owned business and wanted this beer to be a fitting tribute to a real slice of the Ding’s popular culture. Whether your regular is the 17, the pink 24 or if you’re riding the leopard from afar, we’ve all relied on the fab Reading Buses at some point – keeping Reading moving!”