Yellow Buses Marketing Sales Manager Fiona Harwood with Hot Radio director Kevin Scott and station staff alongside the new Hot Radio Yellow bus.
Yellow Buses have partnered with local community radio station Hot
Radio, and their new brand station, Hot Gold to deliver an innovatively designed bus promoting the stations to the roads of Bournemouth, Poole and Christchurch.
David Squire, Managing Director, explained, “We are delighted to
support Hot Radio and Hot Gold with this tie up between Yellow Buses,
the areas locally owned and locally operated bus company and Hot
Radio and Hot Gold, the areas local community radio station. We are
sponsoring the Hot’s On guide and we have our commercial bus rap
playing on the station, plus we will be running competitions and
partnering outside events”.
Kevin Scott of Hot Radio said, “Hot Radio and Hot Gold are delighted to
partner with this locally owned company that shares a community
focused attitude mirroring the one we have at Hot. These two brands working together with dual marketing makes total sense and means we can reach more of the community. I believe we can actively support each other and our wider community long into the future and we both endeavour to make the BCP Conurbation better for all.”