Reading Buses announced their new charity of the year, Monday 17 February, with the reveal of the newly branded Berkshire Youth bus!
Now in their 18th year of dedicated charity partnerships, Reading Buses have once again opted for a local charity to support – with the aim of beating last year’s record partnership.
Berkshire Youth were chosen by the company’s employees after a vote between three shortlisted charities – with the charity romping home as the winner with just under half of all the votes cast.
Said Robert Williams, Reading Buses Chief Executive Officer; “Berkshire Youth are another great local charity that has great synergy with our network. We have often championed young people at Reading Buses, including being one of the first companies in the country to open up bus discounts to people over the age of 16.”
The charity will feature on board all Reading Buses vehicles via adverts on the screens and, of course, their very own bus will be running around Berkshire advertising their great work.
There will also be lots of fundraising activity throughout the year, including the company’s charity Open Day, which this year is on Sunday 29 June.
Robert continued, “We are looking forward to raising lots of money for Berkshire Youth, but also hopefully helping to highlight all their amazing work that some people may not be aware of. Whatever happens, we are looking forward to an amazing year with them – and who knows, maybe even another record-breaking partnership.”
Said Sarah Emery, Chief Executive Officer from Berkshire Youth; “We are absolutely delighted to be chosen as Reading Buses’ Charity of the Year. This partnership will provide invaluable exposure for Berkshire Youth, helping us reach even more young people in need of vital support. Youth work is truly life-changing – and sometimes even life-saving – and we look forward to working closely with Reading Buses to make a real difference in our community. A huge thank you to Reading Buses for this incredible opportunity and for supporting our mission to inspire and empower young people across Berkshire.”
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About Berkshire Youth
Berkshire Youth is a leading charity dedicated to supporting and empowering young people across Berkshire. With 85 years of experience, the organisation works closely with communities to provide safe spaces, meaningful opportunities, and tailored support for young people aged 8 to 25. Through a combination of youth clubs, mentoring programmes, outreach work, and partnerships with schools and local organisations, Berkshire Youth aims to help young people realise their potential, improve their mental health, and build essential life skills. Their mission is to inspire, engage, and enable young people to lead positive, fulfilling lives while contributing to their communities. www.berkshireyouth.co.uk
For further information on Berkshire Youth please contact: [email protected]