Cambridgeshire bus operator Whippet has marked the one-year anniversary of its Tap On, Tap Off ticketing rollout, having successfully introduced the Ticketer system to its network of buses back in January 2024.
As the first operator in the county to adopt Tap On, Tap Off, Whippet has seen over 350,000 transactions with the system in the first year and it has proven to be a success with passengers and drivers alike.
Tap On, Tap Off automatically calculates the cheapest fare on any Whippet bus, ensuring the best value for customers and reducing the time taken for passengers to board at each stop.
The introduction of Tap On, Tap Off is part of a wider range of initiatives at Whippet aimed at the company’s growth and transformation. In December, more buses were added to Whippet’s local routes, increasing the frequency of connections between Cambridgeshire’s towns and villages, and the rollout of OmniDAS in the past month is already helping them streamline their bus operations.
Alongside other fare initiatives like Cambridgeshire & Peterborough Combined Authority’s Tiger Pass, the use of Tap On, Tap Off is another step in improving customer experience for passengers in Cambridgeshire and ensuring that travelling by bus has never been better value.
Ed Cameron, Interim General Manager at Whippet, says, “Tap On, Tap Off has been live now for 12 months and we’re proud to be the first operator to bring it to passengers in Cambridgeshire. We’ve had great support from Ticketer and LittlePay, and the process of introducing and maintaining the system has been simple thanks to the strong working relationship we’ve developed.”
“It would be great to see more SMEs exploring the benefits that Tap On, Tap Off can offer, as the process of integrating the system across our fleet of buses was seamless. Customer feedback has been positive, and with over 60% of adult-fare paying passengers opting to use the system, we’re looking forward to another year of Tap On, Tap Off ticketing.”
Kelly Hanna, Ticketer CEO, expands: “It’s evident from the impressive number of transactions that the Ticketer Tap On / Tap Off solution has been well received by Whippet’s passengers. By reducing dwell time, removing barriers to travel such as the need to pre-plan journeys and also providing the best possible fare prices for customers, we’re hopeful this will encourage even more people in the Cambridgeshire region to choose bus travel. It’s admirable to see Whippet spearheading initiatives that prioritise the passenger experience and we’re incredibly proud to have partnered with them for this. We look forward to seeing what other forward-thinking offerings they bring to the region as our partnership continues.”
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